Monday, July 31, 2017

5 Advanced Ways to Promote Others

by Alycia W. Morales     @AlyciaMorales

One thing writers always need help with is getting word out about their upcoming releases. Did you know it also helps them if you promote the books that have been out awhile and are still available? After all, sales add up, right? Never hesitate to promote something you've recently read. No matter the release date.

Last week, I talked about 10 Easy Ways to Promote Others. This week, I'd like to share 5 Advanced Ways to Promote Others.

5 Advanced Ways to Promote Authors & the Books You Love {Click to Tweet}

1. Leave reviews on reader sites. These range from the booksellers (amazon, Barnes & Noble, CBD, Parable, etc.) to sites like GoodReads. The more reviews a book has, the better their ranking. And please, if you really don't like the book, don't leave a 1-star rating. Tell your friends but not the world. No need to hurt an author's score. Only leave 3-star ratings and above. Play nice.

2. Join the author's launch team/street team/dream team ... Various authors call their promotion team various things. The teams are most commonly known as street teams or launch teams. What is involved? Read the book (author provides either a PDF, eReader file, or hard copy of the book). Share about it on social media. Share about it via email (some authors will provide swipe copy for your use). Blog about it (see my next suggestion to promote authors and their books). Leave reviews at the reader sites and bookseller sites you frequent. Among other ways of sharing about the book. Word of mouth is always excellent.

3. Blog through the book. This is one of my favorite ways to share about an author's new release. It works really well for nonfiction. If there's something in the book you're reading that stands out to you, is life changing, or just really blows your mind, that's a good sign you've got something more to share about it. When I find a book like that, I head for my blog (which helps with post topics for at least a couple of weeks, if not a month!). I'll share a sentence or two (be aware of copyright laws and how much you're allowed to share without violating them) from the book to reinforce the point I'm making in my post. I may go through chapter by chapter or select a few chapters that were my favorites. Always include a link to various booksellers at the end of the post, so your friends and readers can buy the book from their favorite bookseller with ease.

4. Make memes. Memes are a little more time consuming, which is why I shared them this week instead of last. If you're not a photographer (either hobbyist or pro), you can find free pics at Pixabay. Be sure to review licenses whenever you're sharing or manipulating someone else's photograph. Copyright laws are still in effect. Pull a quote you love from the book and create a meme with it. Be sure to attribute the quote to its author, and if you know the author has a hashtag (#) for the book, be sure to include it. Share those on your social media networks or use them with your blog posts.

5. Buy a few copies and hand them out. Or, if you're lucky enough to get free copies from the author, use them for giveaways on your blog or site. This can cost a bit more and take a little more time, but who doesn't love sharing something they've enjoyed with friends, family, and readers around them? I have an entire shelf of books I will be giving away over the next year on my Life.Inspired. blog. Here's to hoping shipping rates don't go up too much!

These ways of sharing about your favorite books take a little more time and maybe a little more money than the ones I shared last week, but they work. Which one would you do? Can you suggest another way to share that hasn't been mentioned? Feel free to leave a comment below. We'd love to hear from you!

1 comment:

  1. Great suggestions. I need to go back and review from last week, too. Thank you.


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