Optimizing Writing for the Web
By Martin Wiles I noticed the acronym SEO when I started using a program to manage a friend’s website. But what did it mean? I soon discovered that optimizing writing for the web is critical if we want people to see what we write, which makes sense if we put it on the web. And yes, this requires editing, but more so in the formatting area than in the PUGS area (punctuation, usage, grammar, spelling). I decided to research the acronym and discovered it stands for search engine optimization. I knew what a search engine was and that optimizing meant making something the best it could be for its intended purpose. But what did that have to do with writing a post? Sure, some of our writing entails self-catharsis, but we want others to benefit from it too, especially if it somehow relates to promoting God’s kingdom. However, we must ensure a few things are in place for prime optimization. WATCH THE TITLE Our post’s title should reflect the writing’s theme and ideally appear in...
