By Lori Hatcher
When I needed decorating ideas for my daughter’s baby shower, I went to Pinterest. When I searched for a recipe for a French toast casserole, I went to Pinterest. When I lost the directions for how to make reindeer Christmas tree ornaments, I went to Pinterest.
As the fastest growing social media site, Pinterest has become the go-to place for information. But is it also a valuable platform for writers? I say YES.
Today I’d like to build a case for why writers, especially bloggers, should use Pinterest. I’ll share some stats, then tell you about my personal Pinterest experience
Digital Marketing Research website reveals that 72.8 million people use Pinterest. Eighty-five percent of them are women, and an estimated 42 percent of online adult women use Pinterest.
Did you catch that last statistic? Almost half of online adult women use Pinterest.
If someone offered you a marketing strategy to reach half the online women in America, and all it cost was some time and creativity, how quickly would you say YES? Well here you go—my gift to you.
In the summer of 2014, thanks to the encouragement of a kind and successful fellow blogger, I took the Pinterest plunge. Although my efforts were rudimentary and somewhat haphazard, I saw a 33 percent increase in my page views in the first month. Even more important, I gained dozens of new subscribers.
In the two years since, I’ve had several months with 100 percent increases in page views and have almost quadrupled my subscriber base. Pinterest has been the single most effective strategy I’ve employed for growing my blog and sharing the words God gives me.
Another powerful reason for directing your time and creative talents toward Pinterest is its sustainability. Unlike Facebook and Twitter, Pinterest images (with links to your blog posts) have an amazing lifespan. Social Marketing Writing website states, “The half-life of a Pinterest pin is 3.5 months. i.e. it takes a pin 3.5 months to get 50% of its engagement. The half-life of a tweet is only 24 minutes and the half-life of a Facebook post is only 90 minutes. This means that the half-life of a Pinterest pin is 1,680 times longer than a Facebook post.”
These statistics show that if you create a pin that catches people’s attention, it can linger, growing in the blogosphere for months or even years, continuing to reach more and more people with little or no ongoing effort on your part.
I’ve experienced this amazing phenomenon. Twice a week I create pinnable images for one of my blog posts. I share the images on Facebook and Pinterest. Two years ago, I shared an image from my post called “How To Know It’s God Speaking to You.” It received 15 likes on Facebook and four people shared it. Six people clicked through to read the blog post.
I pinned a similar image on Pinterest and shared it on several group boards. As of January 31, 2017, Pinterest users have repinned that pin more than 144,000 times. One hundred and four thousand (104,000) readers have clicked through to read the corresponding blog post. Because of Pinterest, this post continues to receive the most page views of all the posts on my blog almost every single day—two years after I pinned it.
I hope I’ve convinced you to take a serious look at Pinterest as a way to promote your blog and get your message out. It could be a serious game changer.
Do you have a comment about how Pinterest has helped you with your writing platform? We would love to hear from you.
(Photos courtesy of Pinterest.com and Lori Hatcher.)
Take a serious look at Pinterest as a way to promote your blog and get your message out. via @LoriHatcher2 (Click to Tweet.)
Lori Hatcher is the editor of Reach Out, Columbia magazine and the author of two devotional books, Hungry for God … Starving for Time, Five-Minute Devotions for Busy Women and Joy in the Journey – Encouragement for Homeschooling Moms. A blogger, writing instructor, and inspirational speaker, her goal is to help women connect with God in the craziness of life You’ll find her pondering the marvelous and the mundane on her blog, Hungry for God. . . Starving for Time . Connect with her on Facebook, Twitter (@LoriHatcher2), or Pinterest (Hungry for God).